Departement of Marketing
Arison School of Business
Jacob Goldenberg is a professor of Marketing at the School of Arison School of Business at the IDC Herzliya. He is a visiting professor at the Columbia Business School. Prof. Goldenberg received his Ph.D. from the Hebrew University of Jerusalem in a joint program of the School of Business Administration and Racach Institute of Physics. His research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics and social networks effects.
Prof. Goldenberg has published in leading journals such as Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, Nature Physics and Science. In addition, he is the author of two books (one published one in press) by Cambridge University Press. His scientific work had been covered by the New York Times, Wall Street Journal, Boston Globe, BBC news Harold Tribune.